Agence de communication culturelle

THE AGENCY

About us

Founded in 1990, Claudine Colin Communication accompanies key players in the artistic and cultural spheres, both public and private, in the conception and implementation of their communications and influence strategies to ensure the best possible coverage for their projects.

In July 2024, Claudine Colin Communication bolsters FINN's leadership in the art and culture sector and enhances the group's European footprint. FINN Partners, an independent global marketing and communications firm, has acquired Claudine Colin Communication, a Paris-based cultural communications agency with a team of 25 specializing in arts and culture. The agency will operate under the name "Claudine Colin Communication, a FINN Partners company" and collaborate closely with FINN's art department, led by Philippa Polskin.

Our core values

For more than thirty years, Claudine Colin Communication has been a committed and loyal partner to its clients. Thanks to our high standards, creativity, rigor and independence, we have forged long-lasting bonds. In the highly competitive cultural sphere, our agency strives to best serve the projects entrusted to us at all times.
Every client and every project is unique. Therefore, we tailor our offer and expertise to match the objectives, desired impact and public success of each mission.

Our motto: never give up.
Our goal: to provide the best possible support to our customers and their projects.

Skills to provide a bespoke communications service

With a proactive team of 25 people, Claudine Colin Communication offers a comprehensive range of skills to clients from the fields of art, culture, lifestyle and cultural tourism. Our areas of expertise include: global communications, press relations, media partnerships, media campaigns, digital campaigns, institutional relations, crisis communication, etc.
The agency has elaborated a full-service portfolio of skills in order to support clients in the development and implementation of a tailor-made communications strategy.
We have directed the communications campaigns of over 30 new and reopened cultural establishments, more than 20 European Capitals of Culture, festivals and seasonal programmes. Every year, we work in close collaboration with some forty cultural institutions both in France and abroad.

National and international networks

Our perfect knowledge of the French and European media and cultural networks has enabled our agency to become the privileged partner of a growing number of French and foreign cultural institutions.
Thanks to our specialized international team and the impressive network of partners we have built up, we support and assist clients in the design and implementation of creative communications and influence strategies in France and further afield.

Our expertise and skills

Strategic consulting and planning

  • Development of a global communications strategy.
  • Media monitoring and analysis of the current context, environment and media image.
  • Image and visual identity consulting.
  • Mapping of priority targets: influencers, general public, professionals.
  • Drafting of a specifications chart, updates and calendar of proposed actions.
  • Crisis communication management.

Press relations

  • Design and implementation of customized press campaigns.
  • Writing and creation of press releases and kits, digital newsletters, invitations, etc.
  • Identification of relevant targets and transmission of information.
  • Personalized and direct follow-up with editors, journalists and influencers.
  • Organization and management of events dedicated to the press: conferences, trips, lunches, inaugurations and individual press meetings.
  • Production of press reviews, analyses and reports.

Partnerships and media strategy

  • Analysis of targets and media adapted to each budget and project - monitoring and benchmarks.
  • Identification of specific issues and the elaboration of bespoke cross-media actions, in parallel with press campaigns.
  • Advice on media partnerships, negotiation and implementation of special operations for optimal visibility.
  • Advertising advisory service (billboards, press, radio, TV, cinema, web) and elaboration of a budget monitoring tool.
  • Monitoring and follow-up of the various media partnerships.
  • Production of reports.

Digital communications

  • Advice and support on social medias.
  • Making recommendations in order to highlight an exhibition and an institution through various actions (dedicated visits, collaborations, etc.).
  • Relations with content creators, promoting the link between institutions and cultural key opinion leaders on the internet.
  • Organising visits and logistics.
  • Support paid collaborations.
  • Community Management, helping to create and maintain the various social networks.
  • Digital awareness.
  • Reportings.

Public relationss

  • Image strategy and perception surveys.
  • Selecting targets amongst actors and influencers in the fields of arts and culture.
  • Constitution of a specific contact file.
  • Coordination of the creation, production and sending of invitations.
  • PR follow-up.
  • Implementation and coordination of tailor-made events: suggested venues, general logistics, reception of guests, seating plans, etc.